Collier'S Automobile Number, New York, January 17Th, 1903

Technique: Giclée quality print
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More about this artwork

This captivating painting by Edward Penfield, titled "Collier's Automobile Number, New York, January 17th, 1903," is a striking example of early 20th-century advertising and graphic design. The artwork effectively serves as a magazine cover for Collier's, which was a prominent American magazine at the time.The painting features a young woman dressed in a stylish orange coat with a broad, flowing silhouette and large rounded buttons, indicative of the fashion during the Edwardian era. Her attire is complemented by a matching hat, gloves, and a polka-dot scarf that add elegance to her ensemble. Her gaze is direct and engaging, which, alongside her fashionable outfit, suggests she might be a modern, independent woman of the era, possibly connected to the burgeoning fascination with automobiles.Behind the woman, part of an automobile is visible, emphasizing the theme of the magazine issue. The details on the car, like the wheel and engine components, are rendered in a simplified but precise graphic style that conveys the sleekness and novelty of early automobiles.The composition is anchored by bold typography above and beside the figure, announcing the title and date of the issue in a large, attention-grabbing font.

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Edward Penfield (1866-1925) was an influential American poster artist, considered as the father of the American poster movement. He was employed as an art editor for Harper’s Weekly, Monthly, and Harper’s Bazaar, where he made posters advertising each issue of the magazine for over seven years. His art was avant-garde with less concern for the dramatic curving lines of Art Nouveau, inspired by Japanese ukiyo-e block prints, figure drawings by Henri de Toulouse-Lautrec, color lithographies by Jules Chéret, and other contemporary artists. He created simplified scenes of daily life in saturated colors, including horses, cats, sports, and women’s fashion.