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Outing reproduction of painting by Edward Penfield. ALL GICLEE PRINTS
Outing reproduction of painting by Edward Penfield. ALL GICLEE PRINTS

Outing

Edward Penfield
Technique: Giclée quality print
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This artwork by Edward Penfield is a vibrant and eye-catching poster titled "Outing" for the "Out of Door Magazine," which was edited by Caspar Whitney. The composition is notable for its vivid blue sky filled with dynamic, voluminous clouds and careful use of negative space that frames the scene. At the forefront, a figure on horseback appears on a slanted road, rendered in dark silhouette, which strongly contrasts against the light, airy sky. This figure, seeming to traverse through a winding path, adds a sense of adventure and outdoor exploration to the piece.The striking use of color and bold linework are instrumental in drawing the viewer's eye across the poster, highlighting the magazine's theme of outdoor activities and adventures. The typography below the illustration is bold and simplistic, easily communicating the purpose of the poster and reinforcing its advertising intent. The overall feel of the piece is one that encourages the enjoyment and exploration of nature, fitting well with the magazine's focus.

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Artist
Edward Penfield
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Edward Penfield (1866-1925) was an influential American poster artist, considered as the father of the American poster movement. He was employed as an art editor for Harper’s Weekly, Monthly, and Harper’s Bazaar, where he made posters advertising each issue of the magazine for over seven years. His art was avant-garde with less concern for the dramatic curving lines of Art Nouveau, inspired by Japanese ukiyo-e block prints, figure drawings by Henri de Toulouse-Lautrec, color lithographies by Jules Chéret, and other contemporary artists. He created simplified scenes of daily life in saturated colors, including horses, cats, sports, and women’s fashion.

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