Get after the substance, not the shadow (1910)

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"Get after the substance, not the shadow" is a compelling artwork by Udo Keppler from 1910, depicting a satirical perspective on the influence of corporate interests on politics and justice. In this vivid illustration, a large, well-dressed man labeled "The Money Devil" is seated comfortably in a grand chair, puffing on a cigar which emits smoke that forms into the giant shadow of the word "INCORPORATION."On the left, a small group portrayed as the press, attempts to frantically discuss and document the looming figure, focusing solely on its overwhelming shadow. Contrasting this, on the right side of the painting, a classical figure symbolizing justice, struggles to pull back the substantial curtain of incorporation to reveal the truth, armed only with a sword and scales. The labor of the justice figure highlights Keppler's message: the necessity of focusing on the substance—the real issues and forces at play—rather than being distracted by the intimidating, yet insubstantial, shadows cast by power and wealth.This painting serves as a timeless reminder of the importance of looking beyond appearances and addressing the core realities, especially in the domains of justice and media.

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Udo J. Keppler, since 1894. known as Joseph Keppler, Jr., was an American political cartoonist, publisher, and Native American advocate. The son of cartoonist Joseph Keppler (1838–1894), who founded Puck magazine, the younger Keppler also contributed to cartoons, and after his father's death became co-owner of the magazine under the name Joseph Keppler. He was also a collector of Native American artifacts.