Outing Edited
Technique: Giclée quality print
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"Outing Edited" by Edward Penfield is a vintage illustration that serves as a cover design, likely for a magazine issue titled "Midsummer Number." This engaging piece presents a striking visual composition centered on an elegant horse-drawn coach, which symbolizes travel and leisure activities common to the "outing" theme. The coach is marked with destinations such as "Coronet Eton," "Windsor," and "London," which are notable locations in England associated with high society and leisure.The left side of the painting features two horses and a coachman, preparing the horses for travel. These horses are adorned with diverse harnesses and their lively, contrasting colors add a vibrant charm to the scene. On the right, another horse, attached to a smaller cart, is being attended to by a second figure. This setup evokes the idea of preparation and the anticipation of an enjoyable journey.The illustration carries a tasteful simplicity, typical of Edward Penfield's style, with bold linework and limited yet effective use of color. It captures a sense of sophistication and activity that would appeal to contemporary readers interested in leisure and travel, making it an apt cover art for a magazine dedicated to such topics. The text "Illustrated in 4 colors" beneath the title suggests the magazine’s feature of colorful illustrations within, which would be a significant draw in the era of its publication.
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Edward Penfield (1866-1925) was an influential American poster artist, considered as the father of the American poster movement. He was employed as an art editor for Harper’s Weekly, Monthly, and Harper’s Bazaar, where he made posters advertising each issue of the magazine for over seven years. His art was avant-garde with less concern for the dramatic curving lines of Art Nouveau, inspired by Japanese ukiyo-e block prints, figure drawings by Henri de Toulouse-Lautrec, color lithographies by Jules Chéret, and other contemporary artists. He created simplified scenes of daily life in saturated colors, including horses, cats, sports, and women’s fashion.