Collier'S, The National Weekly
Technique: Giclée quality print
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This painting by Edward Penfield, created as a magazine cover for "Collier's, The National Weekly," dated August 9, 1913, is a striking example of early 20th-century American illustration. The artwork features a woman dressed in a vibrant, orange dress with black and white details. She wears a matching orange and black headscarf adorned with white dots, which complement the striped details on her dress. Her pose is relaxed yet thoughtful, as she sits on the ground with her legs crossed and her hands resting on her knees.The background of the cover is primarily a bright yellow, providing a bold contrast that highlights the figure and the title text. The text "Collier's" is prominently displayed at the top in large, bold lettering, and the price "5¢ a copy" is also noted. The issue promotes articles titled "The Noiseless Suffragette" by George Fitch and "In Pittsburgh" by Francis Hill.Penfield's style, known for its simplicity and clear lines, effectively communicates the elegance and contemplative nature of the featured woman, making the magazine appealing while conveying the cultural and artistic values of the era. This cover not only served as an advertisement for the contents within but also as a standalone piece of art, typical of Penfield's impactful graphic design work.
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Edward Penfield (1866-1925) was an influential American poster artist, considered as the father of the American poster movement. He was employed as an art editor for Harper’s Weekly, Monthly, and Harper’s Bazaar, where he made posters advertising each issue of the magazine for over seven years. His art was avant-garde with less concern for the dramatic curving lines of Art Nouveau, inspired by Japanese ukiyo-e block prints, figure drawings by Henri de Toulouse-Lautrec, color lithographies by Jules Chéret, and other contemporary artists. He created simplified scenes of daily life in saturated colors, including horses, cats, sports, and women’s fashion.