If You Judge A Cigar

This painting by Edward Penfield, titled "If You Judge A Cigar," is presented in a bold, graphic style typical of Penfield’s work, especially noted for its use in poster art of the early 20th century. The image is visually striking, using a limited color palette of black and white to create a high contrast.The composition features a horse and a man, which are depicted in a simplified yet expressive form. The horse, shown only partially and facing towards the viewer, conveys a calm and poised demeanor. Beside the horse stands a gentleman dressed in what appears to be riding attire, including a jodhpur pants and a cap, suggesting a theme connected to leisurely activities, perhaps horseback riding or an equestrian context.The text on the poster plays a significant role, indicating the piece’s purpose as an advertisement. It reads: "If you judge a cigar by its quality try a BLACK & WHITE Worth 10¢ Price 5¢." This implies the artwork was used to promote Black & White brand cigars, emphasizing the quality of the product at an affordable price.Overall, this piece is indicative of Penfield's ability to meld commercial and artistic values, providing both visual appeal and advertising effectiveness. The use of space and layout, along with the stylish depiction of the figures, exemplifies Penfield’s mastery in poster art, influential in the development of graphic design during that period.