Automobile Calendar For 1906
Technique: Giclée quality print
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This image is a poster created by Edward Penfield titled "Automobile Calendar for 1906." It prominently features a stylishly dressed woman in the foreground, set against a backdrop that hints at the burgeoning automobile era. The attire of the woman, including a long overcoat and scarf, paired with her commanding pose, captures the essence of modernity and fashion at the time. The use of bold colors—particularly her yellow coat, blue background, and the accent on rich shades—adds vibrancy and emphasizes the luxury associated with automobiles in the early 20th century.In the design, there are also elements suggestive of the automobile, such as the outlines of a car's wheel and possibly a section of the car itself in the backdrop. These suggest movement and progression, mirroring the era's fascination with speed and innovation. Above her, the title "Automobile Calendar for 1906" is clearly displayed alongside the publisher's information, Moffat, Yard & Co., New York, anchoring the image in its commercial and practical purpose as a promotional calendar. Edward Penfield, renowned for his poster art, uses a graphic style that is clean and direct, which was characteristic of the Art Nouveau movement influencing that period.
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Edward Penfield (1866-1925) was an influential American poster artist, considered as the father of the American poster movement. He was employed as an art editor for Harper’s Weekly, Monthly, and Harper’s Bazaar, where he made posters advertising each issue of the magazine for over seven years. His art was avant-garde with less concern for the dramatic curving lines of Art Nouveau, inspired by Japanese ukiyo-e block prints, figure drawings by Henri de Toulouse-Lautrec, color lithographies by Jules Chéret, and other contemporary artists. He created simplified scenes of daily life in saturated colors, including horses, cats, sports, and women’s fashion.