Every Girl Pulling For Victory, Victory Girls United War Work Campaign
Technique: Giclée quality print
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This striking painting by Edward Penfield is a compelling piece of World War I propaganda titled "Every Girl Pulling For Victory, Victory Girls United War Work Campaign." The artwork is part of a campaign aimed at mobilizing support for the war effort from young women, referred to as "Victory Girls."In the image, the central figure is a young woman confidently rowing a boat. Her attire is somewhat nautical, appropriate for the activity, with a blue and white color scheme that adds to the patriotic overtone of the image. Her hair is pulled back, and her expression is focused and determined, emphasizing her commitment and effort. The waves around the boat suggest the movement and struggle as she rows.The text and graphic elements around her clearly send a motivational message, urging women to participate actively in supporting the war through various efforts, symbolized here as rowing toward a collective "victory." The use of bold fonts and the arrangement of text underscore the importance of unity and collective action, which were key themes in wartime propaganda.Overall, Penfield's work is both a beautiful and powerful piece of historical artwork, capturing the spirit of an era where everyone was encouraged to contribute to the war effort.
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Edward Penfield (1866-1925) was an influential American poster artist, considered as the father of the American poster movement. He was employed as an art editor for Harper’s Weekly, Monthly, and Harper’s Bazaar, where he made posters advertising each issue of the magazine for over seven years. His art was avant-garde with less concern for the dramatic curving lines of Art Nouveau, inspired by Japanese ukiyo-e block prints, figure drawings by Henri de Toulouse-Lautrec, color lithographies by Jules Chéret, and other contemporary artists. He created simplified scenes of daily life in saturated colors, including horses, cats, sports, and women’s fashion.