Rajah (1899)
Technique: Giclée quality print
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Henri Privat-Livemont's 1899 artwork "Rajah" is a splendid example of Art Nouveau style, characterized by its ornate detail and elegant lines. This painting features a poised, profile portrait of a woman holding a pack of "Rajah" cigarettes. Her attire and accessories are richly decorated, radiating the opulence typically associated with Art Nouveau. The woman wears a detailed headpiece and earrings, and her dress flows with intricate patterns that mimic natural forms, contributing to the overall aesthetic charm of the piece.The background is dominated by a bold, red color with the smoke from the cigarette elegantly swirling into the word "Rajah" above her head. This swirling smoke not only adds a dynamic quality to the composition but also emphasizes the product being advertised, linking the grace and elegance of the woman to the brand.Privat-Livemont's use of color and line creates a harmonious and captivating image that epitomizes the beauty and artistry of the turn of the century.
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Henri Privat-Livemont (1861–1936) was an artist born in Schaerbeek, Brussels, Belgium.
He is best known for his Art Nouveau posters. From 1883 to 1889, he worked and studied in the studios of Lemaire, Lavastre & Duvignaud. He, with Lemaire, created the decor of the Theatre Français as well as the Hôtel de Ville, Paris. He later moved back to Brussels, and worked on theaters and casinos there.
In 1897, he worked on the poster for the Brussels International Exposition (1897). The posters for Absinthe Robette and the Casino de Cabourg were published in Les Maîtres de l'Affiche.