J.C. Boldoot Eau de Cologne – Parfumerie Amsterdam (1899)
Technique: Giclée quality print
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This exquisite piece, titled "J.C. Boldoot Eau de Cologne – Parfumerie Amsterdam" and crafted by esteemed artist Henri Privat-Livemont in 1899, epitomizes the elegance and allure of the Art Nouveau movement. The painting features a graceful woman, her profile captured in a delicate, dreamlike state. She holds a fragrant rose to her nose, a symbol of the sensory delight associated with Boldoot's perfumes. The background, richly hued in deep pink, sets off the pale, almost ethereal tones of her skin and the intricate lace details of her gown.The floral motif, a recurring theme in Art Nouveau artwork, beautifully frames the central figure with swirling lines and lush blooms that seem to radiate with life. This artwork not only advertises the luxurious scents of J.C. Boldoot but also invites viewers into a world where beauty and aroma intertwine seamlessly. Privat-Livemont's mastery in integrating text and image into a cohesive and appealing advertisement is evident in the harmonious balance of color, form, and typography.
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Henri Privat-Livemont (1861–1936) was an artist born in Schaerbeek, Brussels, Belgium.
He is best known for his Art Nouveau posters. From 1883 to 1889, he worked and studied in the studios of Lemaire, Lavastre & Duvignaud. He, with Lemaire, created the decor of the Theatre Français as well as the Hôtel de Ville, Paris. He later moved back to Brussels, and worked on theaters and casinos there.
In 1897, he worked on the poster for the Brussels International Exposition (1897). The posters for Absinthe Robette and the Casino de Cabourg were published in Les Maîtres de l'Affiche.