Ault and Wiborg, Ad. 105 (1896)
Technique: Giclée quality print
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Henri de Toulouse-Lautrec’s 1896 masterpiece, "Ault and Wiborg, Ad. 105," is a visually compelling lithographic advertisement that embodies the spirit of the French Belle Époque. The advertisement showcases the products of the Ault & Wiborg Company, a prominent maker of fine printing and lithographic inks based in Cincinnati, with operations extending to New York and Chicago.The painting captures a sophisticated and lively scene featuring two figures: an elegant woman adorned in a feathered hat and fur, and a dapper gentleman in formal attire, complete with a top hat. The woman, flushed with rosy cheeks and a dreamy expression, seems absorbed in an event out of frame, suggesting a moment captured at a theater or a social gathering. The gentleman's pose and sharp profile convey a sense of attentiveness and admiration as he looks towards his companion.Toulouse-Lautrec’s bold lines and vibrant contrasts highlight the dynamic quality of the print as well as the luxurious nature of the product being advertised. His unique style and use of color create a sense of movement and immediacy, inviting viewers into a fleeting moment of high society and cultural richness.
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Comte Henri Marie Raymond de Toulouse-Lautrec-Monfa (24 November 1864 – 9 September 1901), known as Toulouse Lautrec was a French painter, printmaker, draughtsman, caricaturist, and illustrator whose immersion in the colourful and theatrical life of Paris in the late 19th century allowed him to produce a collection of enticing, elegant, and provocative images of the sometimes decadent affairs of those times.