Vernet-Les-Bains. Pyrénées-orientales (1886)
Technique: Giclée quality print
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Welcome to a stunning visualization of Vernet-Les-Bains in the French Pyrénées-Orientales, as captured by the renowned artist Théophile Alexandre Steinlen in 1886. This compelling piece is not just a portrait of a place, but a vibrant invitation to experience the lush, scenic beauty and the rich cultural offerings of this spa town.In this vivid poster, Steinlen marries art and advertisement, crafting a scene filled with dynamic color and life. It showcases three elegantly attired figures—a young woman in a red jacket and two men, one adorned with a polka dot scarf—gazing in awe at the grand architecture and stunning mountain backdrop of Vernet-Les-Bains. This captivating view is a clear testament to the town's appeal as a luxurious retreat.The detailed illustration of the grand establishment, referred to as 'Grand Etablissement', set against the majestic Pyrenees mountains, highlights the therapeutic and leisure facilities available, including a casino and a thermal spa. Floral and plant motifs near the foreground not only add a touch of nature's tranquillity but also enhance the poster's allure, suggesting the natural beauty one can experience there.Steinlen's work here is more than just advertisement; it is an artistic celebration of Vernet-Les-Bains, inviting viewers not just to visit, but to immeralically engage with its therapeutic landscapes and sophisticated culture.
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Théophile Alexandre Steinlen, was a Swiss-born French Art Nouveau painter and printmaker.
Born in Lausanne, Steinlen studied at the University of Lausanne before taking a job as a designer trainee at a textile mill in Mulhouse in eastern France. In his early twenties he was still developing his skills as a painter when he and his wife Emilie were encouraged by the painter François Bocion to move to the artistic community in the Montmartre Quarter of Paris. Once there, Steinlen was befriended by the painter Adolphe Willette who introduced him to the artistic crowd at Le Chat Noir that led to his commissions to do poster art for the cabaret owner/entertainer, Aristide Bruant and other commercial enterprises.