Secession – XIX. Ausstellung der Vereinigung Bildender Künstler Österreichs – Ver Sacrum (1904)

Ferdinand Hodler’s captivating poster for the XIX exhibition of the Secession, titled "Secession – XIX. Ausstellung der Vereinigung Bildender Künstler Österreichs – Ver Sacrum" from 1904, marks a significant era in the development of modern art in Vienna. This striking work was designed for the exhibition of the Vienna Secession, a group of artists known for their rebellion against traditional academic art.The poster is composed vividly, predominantly using colors of red, blue, yellow, and white. Bold lettering forms the top section of the poster, featuring the word "SECESSION" encased in undulating cloud or smoke-like bands, signaling the subversion of old norms and the rise of new artistic expressions. The inclusion of specific exhibition details below, such as dates, time, and entrance fees, adds a functional allure making it not just artistic but also an informative piece.The bottom of the poster is dominated by a dynamic and detailed representation of a human figure lying relaxed in a field of flowers, symbolizing renewal and the essence of "Ver Sacrum" which translates to “Sacred Spring”. This illustrative style showcases Hodler’s keen attention to line and form, reflecting a connection to nature and the human experience, intrinsic to Secessionist art.This historical artifact not only highlights the artistic innovations of the Secession movement but also invites viewers to reflect on the integration of art into everyday life, and the celebration of beauty in its myriad forms.